PUBLIC INFORMATION SPECIALIST 3 DIGITAL CONTENT
Career Family: PUBLIC INFORMATION SPECIALIST
In New Jersey, Public Information Specialist 3 Digital Content is filled through the competitive process: candidates take a civil service exam and are hired off a ranked list, not picked at will.
The stated bar is a bachelor's degree, but candidates can swap in added experience for the diploma.
How to apply
This title is filled by competitive examination.
See every real route in, and where to apply. We don't track live vacancies.
See where to apply for this title →Where this title is used
Public Information Specialist 3 Digital Content is a local service title. It is filled by the counties, municipalities, authorities and other employers that have adopted civil service under Title 11A, not by State departments. Those employers set pay by ordinance or contract rather than from a State salary schedule, which is why most local titles carry no salary range here.
Check whether an employer is a civil service jurisdiction · How local civil service works
Official job specification
The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator. Source: the official specification page at NJ CSC.
Definition
Under the general supervision of a Public Information Specialist 4, Digital Content or other supervisory official in a local government agency, functions as a lead worker in the planning and execution of the agency's digital/social media campaign; takes the lead in promoting the agency's programs, activities, and events by utilizing digital and social media platforms; monitors and maintains the agency's website; researches and responds to complex inquiries regarding website postings/content; provides guidance and instruction to lower-level staff; does other related duties as required.
Examples of work
Takes the lead in developing and distributing email, newsletters, and other digital communication to publicize the agency's programs, activities, and upcoming events. Takes the lead in converting written documents/communication to digital content using a digital content management system; creates, modifies, and edits material as necessary. Produces and edits a variety of video and multimedia content. Takes the lead in preparing and posting digital content, photos, graphics, and other images and videos to the agency's website, digital platforms, and/or social media platforms; ensures that all postings and media are valid, legal, and ADA compliant. Links the agency's website to websites of other government agencies to increase the scope of available information. Performs quality assurance checks on work to ensure that all information has been uploaded properly and is free of any technical issues. Reviews and responds to comments and complex questions regarding postings/content from internal staff and external constituents. Takes the lead in monitoring and maintaining/updating the agency's website, including reviewing, filing, and archiving expired postings and information; monitors digital content for accuracy; updates online forms, documents, and reports for the agency. Assists in researching, evaluating, and recommending new technology, tools, and platforms to reach constituents and new ways to present content across diverse digital markets. Serves as a lead liaison with information technology staff and appropriate vendors as needed to manage coding for special projects. Keeps current on best practices for style guidelines, new technologies, tools, and platforms. Provides guidance and instruction to lower-level staff in the course of their duties. Attends meetings, conferences, and other group meetings pertinent to the work of the agency. Maintains logs of assigned projects and prepares status reports for the supervisor. Maintains essential records, reports, and files. Will be required to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.
License
Appointees will be required to possess a driver's license valid in New Jersey only if the operation of a vehicle, rather than employee mobility, is necessary to perform the essential duties of the position.
Knowledge, skills and abilities
Knowledge of the methods and techniques used to collect and analyze information. Knowledge of the agency's programs, activities, and events. Knowledge of the agency's digital content management system. Knowledge of the agency's policies and strategies for digital communications. Knowledge of public relations and advertising methods and techniques. Knowledge of training methods and techniques. Ability to function as a lead worker and provide guidance/instruction to lower-level staff. Ability to convert written material into clear and visually appealing digital content. Ability to develop educational material and information pertaining to the agency's programs, activities, and events. Ability to effectively communicate in writing. Ability to create, modify, and edit written and digital material. Ability to establish and maintain effective working relationships with coworkers, workgroups, outside agencies, and the public. Ability to keep current on best practices for style guidelines, new technology, tools, and platforms. Ability to monitor and maintain/update the agency's website and update online documents. Ability to review, file, and archive expired online postings and information. Ability to prepare informative reports. Ability to maintain essential records, reports, and files. Ability to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible if they can perform the essential functions of the job with or without reasonable accommodation. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible.
Note
The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or a combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience. Seven (7) years of professional experience in in the dissemination of information in a public relations and/or public information program utilizing digital or social media. OR Possession of a bachelor's degree from an accredited college or university; and three (3) years of the above-mentioned professional experience. "Professional experience" refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgment and make accurate and informed decisions.