PUBLIC INFORMATION SPECIALIST 4 DIGITAL CONTENT
Career Family: PUBLIC INFORMATION SPECIALIST
Public Information Specialist 4 Digital Content sits in the competitive class of New Jersey's local-government civil service, so reaching it runs through testing and an eligible list instead of a straight hire.
It lists a bachelor's degree as the baseline, with an experience-based path open to those who do not hold the degree.
How to apply
This title is filled by competitive examination.
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Public Information Specialist 4 Digital Content is a local service title. It is filled by the counties, municipalities, authorities and other employers that have adopted civil service under Title 11A, not by State departments. Those employers set pay by ordinance or contract rather than from a State salary schedule, which is why most local titles carry no salary range here.
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Official job specification
The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator. Source: the official specification page at NJ CSC.
Definition
Under the direction of a higher-level supervisory official in a local government agency, supervises and oversees the activities and staff involved in the planning and execution of the agency's digital/social media campaign; ensures the agency's programs, activities, and events are being effectively promoted through the use of digital and social media platforms; ensures the agency's website is being monitored and maintained; researches and responds to highly complex inquiries regarding website postings/content; supervises staff and work activities; prepares and signs official performance evaluations for subordinate staff; does other related duties as required.
Examples of work
Supervises the work operations and/or functional programs and has responsibility for effectively recommending the hiring, firing, promoting, demoting and/or disciplining of employees. Supervises the development and distribution of email, newsletters, and other digital communication to publicize the agency's programs, activities, and upcoming events. Supervises the conversion of written documents/communication to digital content using a digital content management system; supervises the creation, modification, and editing of material as necessary. Produces and edits a variety of video and multimedia content. Supervises the preparation and posting of digital content, photos, graphics, and other images and videos to the agency's website, digital platforms, and/or social media platforms; ensures that all postings and media are valid, legal, and ADA compliant. Links the agency's website to websites of other government agencies to increase the scope of available information. Performs quality assurance checks on work to ensure that all information has been uploaded properly and is free of any technical issues. Reviews and responds to comments and highly complex questions regarding postings/content from internal staff and external constituents. Monitors and maintains/updates the agency's website, including reviewing, filing, and archiving expired postings and information; monitors digital content for accuracy; updates online forms, documents, and reports for the agency. Establishes metrics to ensure messaging and content is valid, useful, and reaching the target audience. Researches, evaluates, and recommends new technology, tools, and platforms to reach constituents and new ways to present content across diverse digital markets. Establishes and evaluates agency policies and strategies for digital communications and social media. Liaisons with agency executive staff, information technology staff, and appropriate vendors as needed to manage coding for special projects. Supervises and trains staff in the use of simple online editing tools. Conducts agency-wide social media training. Attends meetings, conferences, and other group meetings pertinent to the work of the agency. Prepares production and status reports for management. Supervises the maintenance of essential records, reports, and files. Will be required to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.
License
Appointees will be required to possess a driver's license valid in New Jersey only if the operation of a vehicle, rather than employee mobility, is necessary to perform the essential duties of the position.
Knowledge, skills and abilities
Knowledge of the methods and techniques used to collect and analyze information. Knowledge of the agency's programs, activities, and events. Knowledge of the agency's digital content management system. Knowledge of the agency's policies and strategies for digital communications. Knowledge of public relations and advertising methods and techniques. Knowledge of training methods and techniques. Ability to supervise assigned staff and plan, organize, and implement projects within the unit. Ability to convert written material into clear and visually appealing digital content. Ability to develop educational material and information pertaining to the agency's programs, activities, and events. Ability to effectively communicate in writing. Ability to create, modify, and edit written and digital material. Ability to establish and maintain effective working relationships with coworkers, workgroups, outside agencies, and the public. Ability to keep current on best practices for style guidelines, new technology, tools, and platforms. Ability to monitor and maintain/update the agency's website and update online documents. Ability to review, file, and archive expired online postings and information. Ability to establish and evaluate agency policies and strategies for digital communications and social media. Ability to prepare informative reports. Ability to supervise the maintenance of essential records, reports, and files. Ability to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible if they can perform the essential functions of the job with or without reasonable accommodation. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible.
Note
The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or a combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience. Nine (9) years of professional experience in the dissemination of information in a public relations and/or public information program utilizing digital or social media. OR Possession of a bachelor's degree from an accredited college or university; and five (5) years of the above-mentioned professional experience. "Professional experience" refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgment and make accurate and informed decisions.