FISH AND SEAFOOD MARKETING SPECIALIST

Code: 03078 State Competitive Range: P24 (FY 2027)

Salary: $76,286.63 - $111,856.03/year FY 2027 schedule (last updated 2026-07-27)

Official job specification

The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator. Source: the official specification page at NJ CSC.

Definition

Under general direction of a supervisory official in the Department of Agriculture, designs and implements a program to promote and expand the market of New Jersey fish and seafood products and to increase public awareness of New Jersey as a major producer of high quality fish and seafood; does other related duties as required.

Examples of work

Identifies promotional needs/opportunities for the NJ fish and seafood industry through personal contacts, reviews of technical/trade literature, attendance at technical meetings/conferences/workshops dealing with fish and seafood marketing/promotion, and membership in various fisheries/aquaculture groups and associations. Plans and coordinates design/production/distribution of printed information and other promotional material to increase both public awareness of NJ as a major fish and seafood producer and the quality of NJ fish and seafood products. Creates multimedia marketing and promotional campaigns for the NJ seafood industry. Coordinates and cooperates with other state/federal agencies to ensure that department fish and seafood marketing and promotional effort is consistent with overall policies/directions and to ensure maximum effectiveness of the state effort. Identifies trade shows/expositions that the department fisheries program should participate in to further program goals, plans/organizes department participation, and coordinates participation of other agencies or industry members where appropriate. Reacts to changes in environmental/economic conditions of the state to create effective marketing and promotional campaigns. Conducts consumer and retailer preference surveys concerning NJ fisheries products to determine when changes or new trends are occurring in the marketplace which will necessitate market development program alterations. Develops innovative fisheries market development and expansion programs for funding by various federal, state, and other public/private sources to provide additional resources. Prepares grant proposals to obtain funding for new marketing and promotional programs. Prepares clear/concise reports on the marketing and promotional program for department use, distribution to other agencies, industry members, and the public to increase awareness of the program. Represents the department at meetings/conferences and on advisory boards and other groups dealing with fish and seafood product marketing/promotion. Provides professional market planning and development advice/assistance to members of the fish and seafood industry in support of their promotional and development efforts. Compiles, maintains, and updates a computerized listing of NJ fish and seafood suppliers and makes this information available to industry members as needed. Prepares correspondence concerning the fish and seafood marketing and promotional program. Establishes and maintain files of correspondence and information on the program. Will be required to learn to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.

License

Appointees will be required to possess a driver's license valid in New Jersey only if the operation of a vehicle, rather than employee mobility, is necessary to perform the essential duties of the position.

Knowledge, skills and abilities

Knowledge of the domestic fish and seafood industry including production, processing, and marketing. Knowledge of general marketing/promotional techniques including production of printed and taped material and identification of a utilization of various media. Knowledge of the organization and accomplishment of participation in effective exhibits at trade shows, exhibitions, and other promotional events. Knowledge of various groups/agencies involved in fish and seafood promotion in the US, what functions they perform, and how they might aid in supporting/reinforcing the department program. Ability to utilize pubic relations skills used in the development/implementation of an effective marketing and promotional program. Ability to acquire knowledge of international trade dealing with food products in general and fish and seafood products specifically including import restricting, letters of credit, and export publications as they relate to fisheries products. Ability to develop an effective/professional relationship with various groups/agencies. Ability to design and implement an effective fish and seafood promotional program coordinated closely with a large statewide development effort. Ability to present promotional material effectively through all available channels (print, press, television, trade shows, and so forth). Ability to communicate effectively with industry members and others to allow the establishment of a coordinated statewide effort representing industry needs as well as department directions. Ability to effectively represent the department at an appropriate level at meetings, seminars, and so forth. Ability to write and edit material to effectively support the department promotion program and the NJ development effort. Ability to identify other funding sources to support the department program and to prepare effective proposals to secure such funding. Ability to conduct consumer promotional events promoting NJ fish and seafood. Ability to assist in the department program and interagency effort to further develop the NJ fish and seafood industry. Ability to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible as long as they can perform essential functions of the job after reasonable accommodation is made to their known limitations. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible. CODES: 24/P24 - RKR/hw 9/12/98

Note

The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or a combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience. Seven (7) years of professional experience in the development and implementation of a promotional program dealing with fish and seafood. OR Possession of a Bachelor's degree from an accredited college or university; and three (3) years of the above-mentioned professional experience. "Professional experience" refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgement and make accurate and informed decisions.