ECONOMIC DEVELOPMENT REPRESENTATIVE 3 TOURISM MARKETING
Tourism Marketing
Career Family: ECONOMIC DEVELOPMENT REPRESENTATIVE
Economic Development Representative 3 Tourism Marketing sits in the competitive class of New Jersey's state civil service, so reaching it runs through testing and an eligible list instead of a straight hire.
It lists a master's degree as the baseline, with an experience-based path open to those who do not hold the degree, and a professional license is required on top of that. Pay on the FY2026 schedule runs $73,707 to $108,073, and state payroll currently lists 4 people in the title, most of them at State.
How to apply
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Exam
This is an application to sit an exam and be placed on an eligible list for this title, not an application for a specific job. A $35 application fee applies to Non-Public-Safety announcements issued on or after 2026-02-01. There may be no current vacancy behind it, and the list it produces may not be certified for months or years.
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Exam
Open to permanent employees in the competitive division who hold a qualifying lower title in the same unit. A $35 application fee applies to Non-Public-Safety announcements issued on or after 2026-02-01. Like the open competitive exam, this places you on a list; it is not itself a job offer.
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Agency posting
Department of State posts its own vacancies directly, often before (or instead of) any civil service exam announcement. Provisional appointment against a posted vacancy is how most people are actually hired into this kind of title.
Pay ladder: Economic Development Representative series
- Economic Development Representative 4 — $61,510 – $89,810
- Economic Development Representative 3 — $73,707 – $108,073
- Economic Development Representative 2 — $84,548 – $124,366
- Economic Development Representative 1 — $97,100 – $143,176
Its top salary lands around the 51st percentile of all NJ civil service titles that publish a range.
Rungs are ordered by FY2026 pay. NJ level numbers are not always sequential, so ordering follows salary rather than the title number.
Who employs this title
State payroll records show 4 people working under this title. The median actual salary is $99,482. The agencies employing the most are:
- State (4)
Counts from NJ YourMoney agency payroll. See statewide workforce analytics.
Official job specification
The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator.
Definition
Under the limited supervision of a supervisory official within the Department of State, Division of Travel and Tourism, performs work involved in the attraction, promotion, and development of destination management and marketing of New Jersey; develops and coordinates marketing campaigns and promotions designed to encourage individuals to visit, live, and work in New Jersey; does related duties as required.
Examples of work
Ensures the integrity and protection of the New Jersey brand. Promotes New Jersey as a destination of choice for leisure and domestic visitors interested in the arts, history, recreational, culinary, agritourism, sports, and seasonal attractions of New Jersey. Coordinates and evaluates tourism and marketing programs, services, and projects. Acts as a liaison and forms partnerships with other government agencies, contractors, local businesses, and the public. Obtains marketing data and tracks performance. Manages the inventory of various types of publications, brochures, and collateral promoting tourism in New Jersey, including but not limited to attractions, dining, history, arts and culture, recreation, shopping, etc. Participates in special marketing and promotional projects. Advises businesses of resources available to help them resolve problems they are experiencing. Makes contacts with industry and business organizations to promote facilities and location sites. Prepares correspondence. Prepares reports containing findings, conclusions, and recommendations. Maintains essential records and files. Will be required to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.
License
Appointees will be required to possess a driver's license valid in New Jersey.
Knowledge, skills and abilities
Knowledge of marketing principles and practices. Knowledge of methods used in development, implementation, promotion, and evaluation of tourism and marketing programs and services. Knowledge of research methods and techniques. Knowledge of the optimal use of social media and other e-marketing methods. Knowledge of approved procedures, methods, techniques, and materials used in business development, attraction, promotion, and retention activities. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form. Ability to establish and maintain cooperative working relationships with staff and members of the public. Ability to identify and utilize services available to local development efforts from government agencies, particularly as they related to community preparation for business development. Ability to perform field work involved in soliciting businesses for location and expansion and retention within New Jersey. Ability to maintain liaison with business prospects, public officials, and business organizations to promote and encourage the development of tourism, business, and industry in the state. Ability to gather, analyze, and interpret industrial and economic information and trends and to make sound recommendations concerning this data. Ability to maintain essential records and files. Ability to write reports, business correspondence, and procedure manuals. Ability to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible if they can perform the essential functions of the job with or without reasonable accommodation. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible.
Note
The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience. Seven (7) years of professional experience in marketing, advertising, communications, public relations, business development, economic development, or a closely related field. OR Possession of a bachelor's degree from an accredited college or university; and three (3) years of the above-mentioned professional experience. OR Possession of a master's degree in marketing, advertising, communications, public relations, business development, economic development, or a closely related field; and two (2) years of the above indicated professional experience. "Professional experience" refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgment and make accurate and informed decisions.