ECONOMIC DEVELOPMENT REPRESENTATIVE 2 TOURISM MARKETING
Tourism Marketing
Career Family: ECONOMIC DEVELOPMENT REPRESENTATIVE
To land Economic Development Representative 2 Tourism Marketing in New Jersey you go through the competitive route: you sit an announced exam and the score puts you on the eligible list agencies hire from.
A master's degree is the listed credential, and extra years on the job can be traded for it, and a professional license is required on top of that. The FY2026 range lands between $84,548 and $124,366, and state payroll currently lists 4 people in the title, most of them at State.
How to get hired
- Watch for an open-competitive announcement for Economic Development Representative 2 Tourism Marketing on the NJ Civil Service Commission jobs portal. Announcements run for a fixed filing window.
- Apply during that window and sit the examination. Depending on the title, that can be a written test, a rating of your training and experience, or a mix of the two.
- Passing scores go onto a ranked eligible list. Veterans get preference points added on top of their score.
- When an agency has a vacancy it must appoint from the top of that list under the "Rule of Three." Many competitive jobs are first filled provisionally while the list is being built.
Read the official specification at NJ Civil Service Commission.
Pay ladder: Economic Development Representative series
- Economic Development Representative 4 — $61,510 – $89,810
- Economic Development Representative 3 — $73,707 – $108,073
- Economic Development Representative 2 — $84,548 – $124,366
- Economic Development Representative 1 — $97,100 – $143,176
Its top salary lands around the 67th percentile of all NJ civil service titles that publish a range.
Rungs are ordered by FY2026 pay. NJ level numbers are not always sequential, so ordering follows salary rather than the title number.
Who employs this title
State payroll records show 4 people working under this title. The median actual salary is $116,402. The agencies employing the most are:
- State (4)
Counts from NJ YourMoney agency payroll. See statewide workforce analytics.
Official job specification
The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator.
Definition
Under the general supervision of a supervisory official within the Department of State, Division of Travel and Tourism, performs the more complex work involved in the attraction, promotion, and development of destination management and marketing of New Jersey; takes the lead in developing and coordinating marketing campaigns and promotions designed to encourage individuals to visit, live, and work in New Jersey; may take the lead over lower-level Economic Development Representatives; does other related duties as required.
Examples of work
Ensures integrity and promotion of the New Jersey brand. Develops short and long-range plans and public relations campaign for increasing visitor awareness for New Jersey. Establishes and maintains contacts with tourism industry leaders including meeting planners and travel media. Coordinates the interests of various related industry groups to maximize use of resources, staff, and opportunities for the purpose of economic development. Gathers, interprets, and prepares data for studies, reports, and recommendations. Coordinates tourism and marketing activities with other departments and agencies as needed; maintains necessary operating records. Provides professional advice to supervisors; makes presentations to supervisors, boards, appointed and elected officials, civic groups, trade groups, and the public. Researches, maintains, and prepares a variety of periodic reports and records relating to destination management. Develops and monitors advertising and promotional material relating to tourism, i.e. collateral materials, brochures including but not limited to attractions, dining, history, arts and culture, recreation, shopping, etc. Assists in developing opportunities for local businesses to create awareness for travelers and visitors. Acts as a lead liaison and maintains effective working relationships with community and county officials, local, and regional private consultants and local, statewide, and regional business groups and associations. Leads special marketing and promotional projects. Makes contacts with industry and business organizations to promote facilities and location sites. Trains and guides lower-level Economic Development Representatives in their work. May represent the agency as a member of planning committees for periodic statewide or regional conferences. Prepares correspondence. Maintains essential records and files. Will be required to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.
License
Appointees will be required to possess a driver's license valid in New Jersey.
Knowledge, skills and abilities
Knowledge of marketing principles and practices. Knowledge of methods used in development, implementation, promotion, and evaluation of tourism and marketing programs and services. Knowledge of research methods and techniques. Knowledge of the optimal use of social media and other e-marketing methods. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to travel out of area to attend trade shows, meetings with industry professionals, and other related activities as necessary. Ability to establish and maintain cooperative working relationships with staff and members of the public. Ability to identify and utilize services available to local development efforts from government agencies, particularly as they relate to community preparation for development. Ability to maintain liaison with business prospects, public officials, and business organizations to promote and encourage the development of tourism, business, and industry in the state. Ability to gather, analyze, and interpret business and economic information and trends and to make sound recommendations concerning this data. Ability to train and guide lower-level Economic Development Representatives. Ability to write reports, business correspondence, and procedure manuals. Ability to maintain essential records and files. Ability to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication.
Note
The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience. Eight (8) years of professional experience in marketing, advertising, communications, public relations, business development, economic development, or a closely related field. OR Possession of a bachelor's degree from an accredited college or university; and four (4) years of the above-mentioned professional experience. OR Possession of a master's degree in marketing, advertising, communications, public relations, business development, economic development, or a closely related field; and three (3) years of the above indicated professional experience. "Professional experience" refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgment and make accurate and informed decisions.