ECONOMIC DEVELOPMENT REPRESENTATIVE 4 TOURISM MARKETING
Tourism Marketing
Career Family: ECONOMIC DEVELOPMENT REPRESENTATIVE
Economic Development Representative 4 Tourism Marketing sits in the competitive class of New Jersey's state civil service, so reaching it runs through testing and an eligible list instead of a straight hire.
It lists a master's degree as the baseline, with an experience-based path open to those who do not hold the degree, and a professional license is required on top of that. Pay on the FY2026 schedule runs $61,510 to $89,810.
How to get hired
- Watch for an open-competitive announcement for Economic Development Representative 4 Tourism Marketing on the NJ Civil Service Commission jobs portal. Announcements run for a fixed filing window.
- Apply during that window and sit the examination. Depending on the title, that can be a written test, a rating of your training and experience, or a mix of the two.
- Passing scores go onto a ranked eligible list. Veterans get preference points added on top of their score.
- When an agency has a vacancy it must appoint from the top of that list under the "Rule of Three." Many competitive jobs are first filled provisionally while the list is being built.
Read the official specification at NJ Civil Service Commission.
Pay ladder: Economic Development Representative series
- Economic Development Representative 4 — $61,510 – $89,810
- Economic Development Representative 3 — $73,707 – $108,073
- Economic Development Representative 2 — $84,548 – $124,366
- Economic Development Representative 1 — $97,100 – $143,176
Its top salary lands around the 32nd percentile of all NJ civil service titles that publish a range.
Rungs are ordered by FY2026 pay. NJ level numbers are not always sequential, so ordering follows salary rather than the title number.
Official job specification
The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator.
Definition
Under the close supervision of a supervisory official within the Department of State, Division of Travel and Tourism, performs routine work involved in the attraction, promotion, and development of destination management and marketing of New Jersey; assists in developing and coordinating marketing campaigns and promotions to encourage individuals to visit, live, and work in New Jersey; does related duties as required.
Examples of work
Ensures integrity and protection of the New Jersey brand. Promotes New Jersey as a destination of choice for leisure and domestic visitors interested in the arts, history, recreational, culinary, agritourism, sports, and seasonal attractions of New Jersey. Assists in developing, implementing, coordinating, and evaluating tourism and marketing programs, services, and projects. Acts as a liaison and forms partnerships with other government agencies, contractors, local businesses, and the public. Obtains basic marketing data and tracks performance. Assists in managing inventory of various types of publications, brochures, and digital media promoting tourism in New Jersey, including but not limited to attractions, dining, history, arts and culture, recreation, shopping, etc. Assists in identifying specialists and consultants who might provide additional information and technical services to the business community or tourism industry. Prepares reports containing findings, conclusions, and recommendations. Maintains essential records and files. Will be required to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.
License
Appointees will be required to possess a driver's license valid in New Jersey.
Knowledge, skills and abilities
Knowledge of marketing principles and practices. Knowledge of methods used in development, implementation, promotion, and evaluation of tourism and marketing programs and services. Knowledge of research methods and techniques. Knowledge of optimal use of social media and other e-marketing methods. Knowledge of approved procedures, methods, techniques, and materials used in business development, attraction, promotion, and retention activities. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to establish and maintain cooperative working relationships with staff and members of the public. Ability to write reports, business correspondence, and procedure manuals. Ability to maintain essential records and files. Ability to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible if they can perform the essential functions of the job with or without reasonable accommodation. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible.
Note
The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience. Six (6) years of professional experience in marketing, advertising, communications, public relations, business development, economic development, or a closely related field. OR Possession of a bachelor's degree from an accredited college or university; and two (2) years of the above-mentioned professional experience. OR Possession of a master's degree in marketing, advertising, communications, public relations, business development, economic development, or a closely related field; and one (1) year of the above indicated professional experience. "Professional experience" refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgment and make accurate and informed decisions.