TOURISM REPRESENTATIVE 1
Career Family: TOURISM REPRESENTATIVE
New Jersey treats Tourism Representative 1 as a competitive-class job, so the gate is an examination and the ranked list it produces rather than a direct offer.
This is the senior rung of the Tourism Representative series, the level you reach after Tourism Representative 2. The spec names a master's degree, but it leaves the door open to substitute experience for the degree. The FY2027 range lands between $83,582 and $122,832.
How to apply
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Exam
This is an application to sit an exam and be placed on an eligible list for this title, not an application for a specific job. A $35 application fee applies to Non-Public-Safety announcements issued on or after 2026-02-01. There may be no current vacancy behind it, and the list it produces may not be certified for months or years.
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Exam
Open to permanent employees in the competitive division who hold a qualifying lower title in the same unit. A $35 application fee applies to Non-Public-Safety announcements issued on or after 2026-02-01. Like the open competitive exam, this places you on a list; it is not itself a job offer.
Pay ladder: Tourism Representative series
- Tourism Representative 3 — $60,876 – $88,743
- Tourism Representative 2 — $72,896 – $106,798
- Tourism Representative 1 — $83,582 – $122,832 (this title)
Its top salary lands around the 70th percentile of all NJ civil service titles that publish a range.
Rungs are ordered by FY2027 pay. NJ level numbers are not always sequential, so ordering follows salary rather than the title number.
Official job specification
The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator.
Definition
Under direction of a supervisory official in the Department of State or within a local jurisdiction, implements the work program for promoting the natural attractions, recreational, cultural, tourist, and historic areas of the state or a local jurisdiction to attract and to promote travel and recreation within and outside the state or within a local jurisdiction by its residents; does other related duties as required.
Examples of work
Oversees the research, marketing and promotional activities necessary to implement the tourism program for the state, agency or jurisdiction. Implements assigned programs designed to interest people in visiting New Jersey or a local jurisdiction such as recreational shows, vacation expositions, camping promotions, resort shows, exhibitions, and conventions. Develops questionnaires which will provide potential recreational and similar types of business concerns with pertinent socioeconomic data. Surveys resort, historical, and cultural areas to inventory and highlight their advantages so that efforts can be made to promote their use by various means including broadcasts, brochures, and other medium. Meets with local Chambers of Commerce and other civic and business organizations to aid and advise them on ways to promote local areas as places of interest, and to aid them in development of programs designed to attract tourist, convention, and shopping trade. Does field work in the attraction and establishment of new major motel units, hotels, resorts, camping sites, and recreational areas. May work with members of the staff of other government agencies to promote services and commodities. Makes field visits to recreational, resort, and other areas to gather information, and takes photographs and/or engages in public relations activities to promote recreational and tourist advantages. May assist areas dependent on seasonal resort trade to broaden their economic base with year-round regional or area development by collecting needed information, acting as liaison with other government agencies, and contacting appropriate personnel who have knowledge of businesses seeking areas for relocation. Attends recreational shows, expositions, promotions, exhibitions, and conventions to explain advantages of locating recreational and leisure activity organizations within New Jersey or within a local jurisdiction and to assist in their efforts to do so. Handles administrative detail relative to agency-sponsored lectures, conferences, shows, special exhibits, etc. to attract new recreational business, and/or stimulate interest of individuals in traveling to New Jersey or to a local jurisdiction for leisure-time activities. May implement various media outreach programs to promote tourism. May implement marketing and advertising programs to promote tourism. Maintains essential records and files. Will be required to learn to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.
License
Appointee will be required to possess a driver's license valid in New Jersey only if the operation of a vehicle, rather than employee mobility, is necessary to perform the essential duties of the position.
Knowledge, skills and abilities
Knowledge of national trends to aid in attracting people to visit New Jersey or a local jurisdiction. Knowledge of environmental or seasonal factors which could affect tourism in a particular area. Knowledge of existing and possible recreational, resort, and historic areas. Knowledge of attractions that exist and/or could be further developed in a particular area. Ability to develop questionnaires that will supply socioeconomic data to recreational and similar types of business concerns. Ability to make field visits to resorts, historical, and cultural areas to obtain information on the advantages that a particular area contains. Ability to conduct surveys on recreation, resort, and other areas to gather information to promote their use. Ability to maintain liaison with civic and business organizations to assist in promoting local areas and developing programs. Ability to work with the other government agencies to promote services and commodities within New Jersey or a local jurisdiction. Ability to maintain liaison with government agencies and division personnel who know of businesses seeking relocation. Ability to attend and speak before conventions and other meetings to promote recreational and leisure activity organizations. Ability to keep abreast of current literature, developments and national trends to aid in attracting visitors to New Jersey or a local jurisdiction. Ability to learn to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, or communicate in English sufficiently to perform the duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible as long as they can perform essential functions of the job with or without reasonable accommodation. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible.
Note
The definition and examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or a combination of both experience and education. Thirty (30) semester-hour credits are equal to one (1) year of relevant experience. Seven (7) years of professional experience in public relations, advertising, or promotional activities relating to the tourism and travel industry including contacts with tourist, travel, motel/hotel, and convention trade associations utilizing all forms of media (TV, radio, print and electronic). OR Possession of a bachelor's degree from an accredited college or university; and three (3) years of the above-mentioned professional experience. OR Possession of a master's degree in Journalism, Public Relations, or closely related field from an accredited college or university; and two (2) years of the above-mentioned professional experience. "Professional experience refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgement and make accurate and informed decisions.