NJ Civil Service Navigator

ECONOMIC DEVELOPMENT REPRESENTATIVE 1, TOURISM MARKETING

Tourism Marketing

Code: 55565D State Competitive Range: R30 (FY2026)

Career Family: ECONOMIC DEVELOPMENT REPRESENTATIVE

Salary: $97,099.98 - $143,175.64/year FY2026 schedule (last updated 2026-05-08)

New Jersey treats Economic Development Representative 1, Tourism Marketing as a competitive-class job, so the gate is an examination and the ranked list it produces rather than a direct offer.

The spec names a master's degree, but it leaves the door open to substitute experience for the degree, and a professional license is required on top of that. The FY2026 range lands between $97,100 and $143,176, and state payroll currently lists 4 people in the title, most of them at State.

How to get hired

  1. Watch for an open-competitive announcement for Economic Development Representative 1, Tourism Marketing on the NJ Civil Service Commission jobs portal. Announcements run for a fixed filing window.
  2. Apply during that window and sit the examination. Depending on the title, that can be a written test, a rating of your training and experience, or a mix of the two.
  3. Passing scores go onto a ranked eligible list. Veterans get preference points added on top of their score.
  4. When an agency has a vacancy it must appoint from the top of that list under the "Rule of Three." Many competitive jobs are first filled provisionally while the list is being built.

Read the official specification at NJ Civil Service Commission.

Pay ladder: Economic Development Representative series

  1. Economic Development Representative 4 — $61,510 – $89,810
  2. Economic Development Representative 3 — $73,707 – $108,073
  3. Economic Development Representative 2 — $84,548 – $124,366
  4. Economic Development Representative 1 — $97,100 – $143,176

Its top salary lands around the 81st percentile of all NJ civil service titles that publish a range.

Rungs are ordered by FY2026 pay. NJ level numbers are not always sequential, so ordering follows salary rather than the title number.

Who employs this title

State payroll records show 4 people working under this title. The median actual salary is $110,923. The agencies employing the most are:

  • State (4)

Counts from NJ YourMoney agency payroll. See statewide workforce analytics.

Official job specification

The text below is the official specification published by the New Jersey Civil Service Commission. The plain-language summary and analysis above are derived from it by NJ Civil Service Navigator.

Definition

Under the direction of a higher-level supervisory official within the Department of State, Division of Travel and Tourism, supervises staff engaged in the attraction, promotion, and development of destination management and marketing of New Jersey; provides leadership and direction in the creation of strategies and development of comprehensive marketing and public relations programs to fulfill the Division's mission and long-term strategic objectives; oversees all domestic leisure marketing initiatives; supervises the work products of the organization's creative services and advertising agencies to ensure the integrity of the brand management and effectiveness of the advertising campaigns and associated programs; supervises staff and work activities; prepares and signs official performance evaluations for subordinate staff; does other related duties as required.

Examples of work

Ensures the integrity and promotion of the New Jersey brand; serves a brand ambassador. Supervises the development of short and long-range plans and public relations campaign for increasing visitor awareness for New Jersey. Works with leadership on the development of marketing elements of the annual New Jersey marketing plan and contributes to the overall strategy. Monitors ongoing advertising campaign performance, ensures proper execution, and analyzes effectiveness. Ensures advertising and digital programs reach and/or exceed results as outlined in the marketing plan; monitors and revises strategy based on research, traveler preferences, and external economic conditions. Supervises the preparation of data for studies, reports, and recommendations. Supervises the development and monitoring of advertising and promotional material relating to tourism, i.e. collateral materials, brochures including but not limited to attractions, dining, history, arts and culture, recreation, shopping, etc. Ensures all materials are brand compliant and oversees the securing of licensing for creative materials produced in-house and used in production (photography, video, music, etc.). Works with leadership on the overall strategic direction for the development, execution, and maintenance of the agency's website; analyzes site traffic to VisitNJ.org by utilizing Performance Tracking Metrics to determine future initiatives. Works together with the Deputy Executive Director on the New Jersey Inspiration Guide to ensure brand and content direction are aligned. Acts as the day-to-day liaison with third party vendors including advertising/media, digital development, and creative agencies; manages contracts, invoices, and ensures intended results are reached. Oversees domestic advertising buys including broadcast, digital, radio, outdoor, print, and digital. Monitors all media buys to ensure a consistent and relevant message pursuant to the environment and offerings of the state; revises media buy to reflect situational changes. Monitors new federal programs, laws, and regulations which are included in the general information the staff makes available to New Jersey businesses or prospective businesses. Maintains effective working relationships with community and county officials, local, and regional private consultants and local, statewide, and regional business groups and associations. Supervises the work operations and/or functional programs and has responsibility for effectively recommending the hiring, firing, promoting, demoting and/or disciplining of employees. Maintains essential records and files. Will be required to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units.

License

Appointees will be required to possess a driver's license valid in New Jersey.

Knowledge, skills and abilities

Knowledge of marketing principles and practices. Knowledge of methods used in development, implementation, promotion, and evaluation of tourism and marketing programs and services. Knowledge of research methods and techniques. Knowledge of the optimal use of social media and other e-marketing methods. Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. The ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public. Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form. Ability to travel out of area to attend trade shows, meetings with industry professionals, and other related activities as necessary. Ability to establish and maintain cooperative working relationships with staff and members of the public. Ability to maintain liaison with business prospects, public officials, and business organizations to promote and encourage the development of tourism, business, and industry in the state. Ability to supervise assigned staff and plan, organize, and implement projects within the unit. Ability to plan and organize the work of the organizational unit. Ability to write reports, business correspondence, and procedure manuals. Ability to maintain essential records and files. Ability to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible if they can perform the essential functions of the job with or without reasonable accommodation. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible.

Note

The examples of work for this title are for illustrative purposes only. A particular position using this title may not perform all duties listed in this job specification. Conversely, all duties performed on the job may not be listed. Applicants must meet one of the following or combination of both experience and education. Thirty (30) semester hour credits are equal to one (1) year of relevant experience. Nine (9) years of professional experience in marketing, advertising, communications, public relations, business development, economic development, or a closely related field. OR Possession of a bachelor's degree from an accredited college or university; and five (5) years of the above-mentioned professional experience. OR Possession of a master's degree in marketing, advertising, communications, public relations, business development, economic development, or a closely related field; and four (4) years of the above indicated professional experience. "Professional experience" refers to work that is creative, analytical, evaluative, and interpretive; requires a range and depth of specialized knowledge of the profession's principles, concepts, theories, and practices; and is performed with the authority to act according to one's own judgment and make accurate and informed decisions.